Technical writing occupies a central position in engineering, customer post-sale experience and service. Yet it's one area often overlooked as companies explore new ways to leverage AI and keep pace with their competitors.
In-vehicle assistance comes into its own with AVA, the Advanced Vehicle Assistant. Part One of an interview with Laura McGowan.
Usability testing identifies challenges in the product-end user relationship. Those findings, combined with strong design, UX best practices and good, old-fashioned human intuition, help resolve usability issues and improve the final product.
2025 is shaping up to be a crucial year, one that will likely be remembered for accelerating electric vehicle adoption and positioning EVs as the future of transportation.
Product content: in a perfect world, it's branded, it's comprehensive, and it's readily available. We spoke with Tweddle Group Director of Marketing & Design LIsa Ekstrom to find out what happens when product content falls...
How does AI voiceover technology make video production more scalable and cost-effective? Tweddle Group's Rachel Grabill investigates.
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