Counteracting the Technician Shortage
In-vehicle assistance comes into its own with AVA, the Advanced Vehicle Assistant. Part One of an interview with Laura McGowan.
Explainer video production gives manufacturers a way to counter consumer dissatisfaction in the marketplace, and of preventing that dissatisfaction before it occurs.
Good product video combines technical detail with agency-style production and brand messaging. Producer Amy Simonelli discusses the risks companies face when they neglect product video, and what to look for in a product video partner.
