The Product Video Gap: An Interview with Amy Simonelli, Part One
Good product video combines technical detail with agency-style production and brand messaging. Producer Amy Simonelli discusses the risks companies face when they neglect product video, and what to look for in a product video partner.
55% of people use explainer videos when making purchase decisions. And when consumers are learning about a new product they just purchased, they're three times more likely to watch a YouTube explainer video than open...
Product support offers a powerful opportunity to improve customer loyalty. Learn how OEMs and dealers are optimizing the automotive customer journey.
