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Category: Explainer Videos

The Product Video Gap: An Interview with Amy Simonelli, Part One

Good product video combines technical detail with agency-style production and brand messaging. Producer Amy Simonelli discusses the risks companies face when they neglect product video, and what to look for in a product video partner.

Whose Explainer Video Represents Your Product on YouTube?

55% of people use explainer video when making purchase decisions. And when consumers are learning about a new product they just purchased, they're three times more likely to watch a YouTube explainer video than open...

Why the Automotive Customer Journey Depends on Good Product Support

OEMs and dealers are optimizing the automotive customer journey. Product support offers a powerful opportunity to improve customer loyalty and satisfaction.

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