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In-Vehicle Assistance Meets Artificial Intelligence: An Interview with Laura McGowan, Part 1

In-vehicle assistance comes into its own with AVA, the Advanced Vehicle Assistant. Part One of an interview with Laura McGowan.

Usability Testing: What it is and Why it Matters

Usability testing identifies challenges in the product-end user relationship. Those findings, combined with strong design, UX best practices and good, old-fashioned human intuition, help resolve usability issues and improve the final product.

Electric Vehicle Adoption: Turning the Corner

2025 is shaping up to be a crucial year, one that will likely be remembered for accelerating electric vehicle adoption and positioning EVs as the future of transportation.

Recent Case Studies

Troubleshooter case study

Troubleshooter Guided Diagnostics

Content Development for EV Client Case Study

Content Development

Subaru Print Kit Ship PKS

Print Kit Ship

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