ERP and PLM Integrations and Their Impact on Your Electronic Parts Catalog
Some manufacturers view product documentation as a necessary evil, an attitude reflected by their information strategy (or lack thereof). Are these organizations blocking their own business goals? And, if so, how?
"With content creation, user experience is the big thing—engineering the content to communicate the necessary information, pursuing basic values like clarity, brevity and focus."
Product content: in a perfect world, it's branded, it's comprehensive, and it's readily available. We spoke with Tweddle Group Director of Marketing & Design LIsa Ekstrom to find out what happens when product content falls...
Tweddle Group made a splash at the CES 2025, unveiling AVA a groundbreaking in-vehicle help platform.
“AVA lets drivers interact with a knowledgable, highly-accurate in-vehicle AI, making it an incredibly valuable convenience for them.”
Customer support content: it can alleviate call center burden, attract (or repel) repeat business, even reinforce a brand relationship. We spoke to Creative Director of Marketing & Design Lisa Ekstrom to find out how.
