ERP and PLM Integrations and Their Impact on Your Electronic Parts Catalog
"With content creation, user experience is the big thing—engineering the content to communicate the necessary information, pursuing basic values like clarity, brevity and focus."
Technical writing occupies a central position in engineering, customer post-sale experience and service. Yet it's one area often overlooked as companies explore new ways to leverage AI and keep pace with their competitors.
Product content: in a perfect world, it's branded, it's comprehensive, and it's readily available. We spoke with Tweddle Group Director of Marketing & Design LIsa Ekstrom to find out what happens when product content falls...
