The following RWS content development case study examines the ways XPP and Tridion Docs support content strategy for Tweddle Group clients. It originally appeared on rws.com.
Content reuse is a central component of any smart content development strategy. For manufacturers with large product lines, high feature variability or distribution to multiple markets (each with their own regulatory guidelines and languages) content reuse allows for a “author once, publish everywhere” approach which reduces labor hours, increases content accuracy and eliminates end user confusion.
RWS content development platforms like Tridion Docs and XP are essential to Tweddle Group’s content processes. The companies exercise a close partnership, and together have helped define and refine best practices for the content development field.
Tweddle Group is pleased to have been part of the RWS content development case study, and is proud to reshare it here:
Tweddle Group publishes 332,650 pages in 30 languages with Tridion Docs and XPP
Delivering more than 332,650 pages of content in 2024 across 27 publications and 30 languages, Tweddle Group ensures accurate, on-time delivery for automotive, factory machinery, and heavy equipment clients – powered by solutions from RWS.
RWS Content Development Case Study
From dials to displays to touchscreens, cars have changed a lot over the last 30 years. Owner and service manuals have also changed, evolving from printed manuals to PDFs to digital documents. As a creator of technical documentation for global automotive clients, Tweddle Group has been an instrumental part of this evolution.
Writers tag content once with the relevant metadata, such as language and product variation, and the system assembles and delivers the right output.
Tweddle Group’s publishing demands are significant: the company delivered more than 332,650 pages of content in 2024. To deliver 27 publications in 30 languages accurately and on time to their automotive, factory machinery and heavy equipment clients, Tweddle Group relies on RWS.
Challenge
- Finding a COTS solution to address unique needs of Tweddle requirements
- Managing escalating translation costs
- Finding a solution with the scale required by Tweddle business processes
- Desire to author once and publish everywhere
Solution
- Tridion Docs
- XPP
- Language Service
Result
- Tag content once and publish to multiple outputs
- Consistent formatting across 27 publication types and 30 languages
- Accelerate timelines by only translating new or updated content
- Content reuse contributes to efficiency and translation cost savings
- Preserve original formatting when restoring or upgrading legacy documents
- Scale output easily to better meet regional needs
Scale without adding complexity
The technical nature of Tweddle Group’s content doesn’t lend itself to an off-the-shelf solution. By combining Tridion Docs and XPP, Tweddle Group meets their clients’ needs efficiently and accurately.
The team credits their high productivity to Tridion’s structured, metadata-based authoring capabilities. Writers tag content once with the relevant metadata, such as language and product variation, and the system assembles and delivers the right output. Design teams can apply brand-specific formatting without redoing the source for each variation and then generate the final documents for print, PDF and HTML format, or as built-in content for the vehicle.
This flexibility allows Tweddle Group to scale consistently across channels as content delivery moves from print to screen. Clients expect accurate documents that look sharp in a service bay, on a tablet, or inside the vehicle interface. With RWS, Tweddle Group can meet these expectations without adding manual steps or rework.
“Author once, deliver everywhere – that’s our goal,” says Gary Ragland, Manager of Copywriting and AI at Tweddle Group. “The structure in Tridion and the publishing power of XPP make that possible.”
Tridion Docs and XPP get it right in every language
Tweddle Group’s content is complex and precision is important, both in English and in translation. As cars reach more markets and in-vehicle dashboards become more sophisticated, documentation has to reflect what drivers see. That includes matching the language used in digital menus.
RWS helps Tweddle Group simplify this complexity. Tridion Docs easily identifies new or updated content for translation. When this content is reused across brands or products, it’s translated only once, which supports consistency and keeps costs down.
“Because we can reuse content and translate only what’s new, we save money and deliver faster,” says Pattie Alsop, Vice President of Content Management at Tweddle Group. “It’s a win-win. We don’t waste time or budget translating full publications when we don’t need to. Best of all, we share those savings with our clients.”
Icon-driven layouts and right-to-left languages such as Arabic and Hebrew are supported by Tridion Docs, helping Tweddle Group satisfy customer requirements easily across regions without disrupting project workflows.
The team depends on XPP and Tridion Docs to deliver, and that trust runs deep. Writers know the tools will hold up under pressure, reviewers get better first drafts, and customers receive accurate content on time. This reliability lets Tweddle Group focus on quality and project timelines instead of formatting and version control.
A longstanding partnership that continues to grow
Pattie has used XPP at Tweddle Group for more than 30 years. She’s seen firsthand how the tool supports faster throughput and better reuse across their teams.
“XPP is a workhorse,” she says. “You can take structured or unstructured data and produce a high-quality output every time. It’s solid and it’s fast.”
"It’s a win-win. We don’t waste time or budget translating full publications when we don’t need to."
The way XPP handles legacy content is another advantage. Even after multiple upgrades, older jobs can be restored and brought into the current version without losing structure or formatting. That’s critical when Tweddle Group’s clients request updates or reprints of years-old documentation.
“People try to replicate XPP, but they can’t do it,” Pattie says. “If you can imagine it in XPP, you can do it.”
Exploring AI together
Tweddle Group now leverages AI to automate repeatable tasks and accelerate production. It’s a new angle on team support, and Gary sees RWS as an important part of the journey.
Many of Tweddle Group’s projects involve sensitive product information, so any AI solution must be secure and protect client data. As the technology evolves, the team is moving carefully, asking questions and looking for tools that match their standards for quality and control.
“AI is moving fast,” Gary says. “We’re excited to see where it goes and how RWS can support us along the way.”
To learn more about RWS content solutions, visit rws.com.
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Article Summary
Q1. What role does content reuse play in Tweddle Group’s content strategy?
Content reuse allows Tweddle Group to follow an “author once, publish everywhere” approach. This reduces labor hours, increases accuracy and eliminates end‑user confusion—especially important for manufacturers with large product lines, multiple markets, and high feature variability.
Q2. How do Tridion Docs and XPP support Tweddle Group’s publishing demands?
Tridion Docs and XPP enable Tweddle Group to deliver more than 332,650 pages across 27 publications and 30 languages by providing structured authoring, metadata tagging, consistent formatting, and scalable output for print, PDF, HTML and in‑vehicle content.
Q3. What challenges was Tweddle Group trying to solve with RWS solutions?
Tweddle Group needed a COTS solution that could meet their unique requirements, manage escalating translation costs, scale with their business processes and support an “author once and publish everywhere” workflow.
Q4. How does Tridion Docs help reduce translation costs for Tweddle Group?
Tridion Docs identifies only new or updated content for translation. When reused across brands or products, content is translated once, which accelerates timelines, supports consistency and reduces translation costs.
Q5. Why is XPP valuable for handling legacy documentation?
XPP can restore older jobs—even after multiple upgrades—without losing structure or formatting. This is critical when clients request updates or reprints of document.
Q6. How are Tweddle Group and RWS approaching AI integration?
Tweddle Group is exploring AI to automate repeatable tasks and speed production while ensuring solutions remain secure for sensitive product information. They view RWS as an important partner as AI capabilities continue to evolve.
