Counteracting the Technician Shortage
Explainer video production gives manufacturers a way to counter consumer dissatisfaction in the marketplace, and of preventing that dissatisfaction before it occurs.
"We're seeing OEMs using Service Portal to support other entities in their product ecosystem, very much to the benefit of everyone involved."
Good product video combines technical detail with agency-style production and brand messaging. Producer Amy Simonelli discusses the risks companies face when they neglect product video, and what to look for in a product video partner.
