Counteracting the Technician Shortage
55% of people use explainer video when making purchase decisions. And when consumers are learning about a new product they just purchased, they're three times more likely to watch a YouTube explainer video than open...
OEMs and dealers are optimizing the automotive customer journey. Product support offers a powerful opportunity to improve customer loyalty and satisfaction.
Technophobia is a common--even natural response to unfamiliar tech. But it can undermine customer satisfaction, feature adoption and even purchase. Could the answer be better product support?
