When Ford came to us with their special-edition 50th Anniversary GT, it was clear standard methods of owner's information would only serve to weigh this supercar down. We threw tradition out the window and set to work breeding a brand-new class of owner's information video for one of the most well-known automotive leaders in the world.
To bring this unique vision to life, Tweddle Group enlisted the GT engineering team and champion racer Ryan Briscoe. Then, we hit the track and produced a Top Gear-style series full of conversational technical overviews and screaming, high-speed track demonstrations.
The resulting videos laid out key operator info in a bold, compelling way, one worthy of the GT's towering legacy. What's more, the clips gave owners—and aspirant owners—another way to bond with the vehicle. The series bagged three Telly Awards for Branded Automotive, Instructional and Non-Broadcast video production.