Ford GT Fast Track Videos Case Study | Tweddle Group

Ford GT Fast Track Videos Case Study

As Ford celebrated the crown jewel of its racing legacy, Tweddle Group created an electrifying new approach to owner's information videos.

Tales of Glory

When Ford came to us with their special-edition 50th Anniversary GT, it was clear standard methods of owner's information would only serve to weigh this supercar down. We threw tradition out the window and set to work breeding a brand-new class of owner's information video for one of the most well-known automotive leaders in the world.

Riding with the Driver

To bring this unique vision to life, Tweddle Group enlisted the GT engineering team and champion racer Ryan Briscoe. Then, we hit the track and produced a Top Gear-style series full of conversational technical overviews and screaming, high-speed track demonstrations.

Built for Speed

The resulting videos laid out key operator info in a bold, compelling way, one worthy of the GT's towering legacy. What's more, the clips gave owners—and aspirant owners—another way to bond with the vehicle. The series bagged three Telly Awards for Branded Automotive, Instructional and Non-Broadcast video production.

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VR Headset

HTC 360° Virtual Reality Video

HTC 360° Virtual Reality Video

Woman Looking at Laptop

Centralized Service Reporting

Centralized Service Reporting

Two Mechanics Looking at Laptop

New Generation TechDoc

New Generation TechDoc

IVH on a Vehicle's Head Unit

In-Vehicle Help

In-Vehicle Help