What IS Product Information?
Today, we hit the streets to find out what consumers prefer and what frustrates them about their product information. What do you do when you need to understand a product…
People talk alot about technology: where it’s going, where it’s hitting road blocks, how to make it better for business. But what about the place where people and technology meet? How can we improve that relationship? And could doing so have positive and meaningful impacts for manufacturers?
Join Host Laura McGowan for a deep dive into the overlap between human beings, technology, and the tools, support and product information designed to help bring them together.
Today, we hit the streets to find out what consumers prefer and what frustrates them about their product information. What do you do when you need to understand a product…
Field service is a cost center, right? You're battling downtime, handling logistics, managing warranty repairs, and that can be expensive. But does it have to be that way? Host Laura…
An interview with Field Service Director Charlie McNiff of World Business Research (WBR). Part One of our coverage of Field Service Europe, 2025.
What if your car could talk to you? What if it could tell exactly what that warning light means, and what to do with it next? What types of questions…