HTC Global had a trade show problem. We helped them draw huge crowds with 360° VR.
HTC Global offers expert support and special facilities for IT, help desk and development. That's easy to convey during onsite tours, but it's harder at trade shows, amid countless vendors and overstimulated attendees. The company needed to turn heads.
HTC needed to capture the experience of their onsite tours in a way that would stand out from other vendors. The standard video-on-a-monitor wouldn't cut it. So, we developed two 360° virtual reality pieces. We wrote scripts with HTC subject matter experts and cast those same team members to demonstrate their everyday roles on camera. We choreographed the action to guide viewer attention and reward multiple viewings.
The videos take viewers to HTC's agile academy workspace, help desk areas and monitoring centers, where they get a personal—and virtual—tour from the company's VP of Strategic Accounts and Enterprise Planning.
And since action and dialogue only convey so much, we designed the interactive VR to carry additional layers of information. In one passage, we cut the viewer loose to explore freely.
At the trade shows, no other vendor presented in VR format. It stirred massive interest and drew over 200 viewers in 2 days. Many asked to see the presentation more than once. Word-of-mouth spread and the resulting crowds caused traffic issues around the HTC booth. Best of all, the experience left show-goers eager to talk with HTC sales reps.
"The videos were very well-received," said HTC's project liaison. "Tweddle Group pulled off a miracle, accomplishing in one week what would normally take 6 to 10. They created a clear overview of complex ideas."
